When you’re scaling up, it’s easy to lose clarity on who you are. As things grow, everything feels important, and it becomes harder to keep a simple, focused message — even though that’s what growth depends on.

With the Student Project House at ETH Zurich, we worked with the team to define a clear positioning and translate it into lightweight, practical brand guidelines.

The result helped unlock the initiative’s potential and contributed to 200% growth within a year.