{"id":383,"date":"2026-07-03T21:00:30","date_gmt":"2026-07-03T21:00:30","guid":{"rendered":"https:\/\/chakrahive.com\/staging\/?page_id=383"},"modified":"2026-09-25T13:21:33","modified_gmt":"2026-09-25T13:21:33","slug":"consumer-journey-story","status":"publish","type":"page","link":"https:\/\/chakrahive.com\/staging\/consumer-journey-story\/","title":{"rendered":"Consumer Journey Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"383\" class=\"elementor elementor-383\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85a6286 e-con-full e-flex e-con e-parent\" data-id=\"85a6286\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fadeaa7 e-con-full e-flex e-con e-child\" data-id=\"fadeaa7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-781d359 elementor-widget elementor-widget-image\" data-id=\"781d359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chakrahive.com\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/chakrahive.com\/staging\/wp-content\/uploads\/2026\/09\/Chakra_Hive_logo__c8a96e-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-594\" alt=\"\" srcset=\"https:\/\/chakrahive.com\/staging\/wp-content\/uploads\/2026\/09\/Chakra_Hive_logo__c8a96e-150x150.png 150w, https:\/\/chakrahive.com\/staging\/wp-content\/uploads\/2026\/09\/Chakra_Hive_logo__c8a96e-300x300.png 300w, https:\/\/chakrahive.com\/staging\/wp-content\/uploads\/2026\/09\/elementor\/thumbs\/Chakra_Hive_logo__c8a96e-rttuvde8j73a93x4yruzr9xr20j5sbiklbw1c6vf8o.png 100w, https:\/\/chakrahive.com\/staging\/wp-content\/uploads\/2026\/09\/Chakra_Hive_logo__c8a96e.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-deb2dc2 e-con-full e-flex e-con e-child\" data-id=\"deb2dc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-721865d e-con-full e-flex e-con e-child\" data-id=\"721865d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b258a elementor-widget elementor-widget-heading\" data-id=\"a3b258a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ebay, eth zurich<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b8dae4 elementor-widget elementor-widget-heading\" data-id=\"0b8dae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consumer Centricity\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac0daf elementor-widget elementor-widget-text-editor\" data-id=\"fac0daf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"1746\" data-end=\"2278\">Improving customer centricity starts with understanding where customers struggle and where there are opportunities to interact with the brand, regardless of company size. At eBay, we led a cross-functional team to map existing data into consumer journeys and identify gaps for further research. Through desk research and qualitative and quantitative methods, the team uncovered 44 opportunities to improve the customer experience. These were validated through growth modelling, revealing substantial untapped revenue potential.<\/p><p data-start=\"2280\" data-end=\"2438\">At the Student Project House, we ran a simpler consumer journey model, bringing clarity to a growth-driving initiative and strengthening its strategic focus.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-690db6f elementor-widget elementor-widget-text-editor\" data-id=\"690db6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/chakrahive.com\/staging\/contact\/\">Contact us for a discovery call \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfcfb41 e-con-full e-flex e-con e-child\" data-id=\"dfcfb41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfef7f2 elementor-widget elementor-widget-text-editor\" data-id=\"cfef7f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Carrer dels Moros 44,\u00a007730 Son Vitamina, Alaior,\u00a0Spain<\/p><p>info@chakrahive.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c0cb28 e-con-full e-flex e-con e-child\" data-id=\"3c0cb28\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d96576f elementor-widget elementor-widget-heading\" data-id=\"d96576f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56c3d77 elementor-widget elementor-widget-spacer\" data-id=\"56c3d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc6b05 elementor-widget elementor-widget-heading\" data-id=\"fbc6b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/chakrahive.com\/staging\/brand-positioning-story\/\">Brand Positioning<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00098c elementor-widget elementor-widget-spacer\" data-id=\"e00098c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f43d49b elementor-widget elementor-widget-heading\" data-id=\"f43d49b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consumer Centricity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecdf488 elementor-widget elementor-widget-spacer\" data-id=\"ecdf488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f670f elementor-widget elementor-widget-heading\" data-id=\"26f670f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/chakrahive.com\/staging\/marketing-academy-story\/\">Marketing Academy<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc896f9 elementor-widget elementor-widget-spacer\" data-id=\"fc896f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13dabfa elementor-widget elementor-widget-heading\" data-id=\"13dabfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/chakrahive.com\/staging\/email-hygiene-deliverability\/\">Email Hygiene \/ Deliverability<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97c978b elementor-widget elementor-widget-spacer\" data-id=\"97c978b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc6405 elementor-widget elementor-widget-heading\" data-id=\"8cc6405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/chakrahive.com\/staging\/cdp-implementation\/\">CDP Implementation<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ebay, eth zurich Consumer Centricity Improving customer centricity starts with understanding where customers struggle and where there are opportunities to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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