{"id":394,"date":"2026-07-03T21:00:19","date_gmt":"2026-07-03T21:00:19","guid":{"rendered":"https:\/\/chakrahive.com\/staging\/?page_id=394"},"modified":"2026-09-25T13:20:36","modified_gmt":"2026-09-25T13:20:36","slug":"brand-positioning-story","status":"publish","type":"page","link":"https:\/\/chakrahive.com\/staging\/brand-positioning-story\/","title":{"rendered":"Brand positioning Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"394\" class=\"elementor elementor-394\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85a6286 e-con-full e-flex e-con e-parent\" data-id=\"85a6286\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fadeaa7 e-con-full e-flex e-con e-child\" data-id=\"fadeaa7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c87febd elementor-widget elementor-widget-image\" data-id=\"c87febd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chakrahive.com\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/chakrahive.com\/staging\/wp-content\/uploads\/2026\/09\/Chakra_Hive_logo__c8a96e-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-594\" alt=\"\" srcset=\"https:\/\/chakrahive.com\/staging\/wp-content\/uploads\/2026\/09\/Chakra_Hive_logo__c8a96e-150x150.png 150w, https:\/\/chakrahive.com\/staging\/wp-content\/uploads\/2026\/09\/Chakra_Hive_logo__c8a96e-300x300.png 300w, https:\/\/chakrahive.com\/staging\/wp-content\/uploads\/2026\/09\/elementor\/thumbs\/Chakra_Hive_logo__c8a96e-rttuvde8j73a93x4yruzr9xr20j5sbiklbw1c6vf8o.png 100w, https:\/\/chakrahive.com\/staging\/wp-content\/uploads\/2026\/09\/Chakra_Hive_logo__c8a96e.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-deb2dc2 e-con-full e-flex e-con e-child\" data-id=\"deb2dc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-721865d e-con-full e-flex e-con e-child\" data-id=\"721865d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b258a elementor-widget elementor-widget-heading\" data-id=\"a3b258a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Student Project House of ETH Zurich<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b8dae4 elementor-widget elementor-widget-heading\" data-id=\"0b8dae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The power of single-minded positioning\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac0daf elementor-widget elementor-widget-text-editor\" data-id=\"fac0daf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"850\" data-end=\"1060\">When you\u2019re scaling up, it\u2019s easy to lose clarity on who you are. As things grow, everything feels important, and it becomes harder to keep a simple, focused message \u2014 even though that\u2019s what growth depends on.<\/p><p data-start=\"1062\" data-end=\"1223\">With the Student Project House at ETH Zurich, we worked with the team to define a clear positioning and translate it into lightweight, practical brand guidelines.<\/p><p data-start=\"1225\" data-end=\"1322\">The result helped unlock the initiative\u2019s potential and contributed to 200% growth within a year.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d746622 elementor-widget elementor-widget-text-editor\" data-id=\"d746622\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/chakrahive.com\/staging\/contact\/\">Contact us for a discovery call \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d23eee3 e-con-full e-flex e-con e-child\" data-id=\"d23eee3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfef7f2 elementor-widget elementor-widget-text-editor\" data-id=\"cfef7f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Carrer dels Moros 44,\u00a007730 Son Vitamina, Alaior,\u00a0Spain<\/p><p>info@chakrahive.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c0cb28 e-con-full e-flex e-con e-child\" data-id=\"3c0cb28\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d96576f elementor-widget elementor-widget-heading\" data-id=\"d96576f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56c3d77 elementor-widget elementor-widget-spacer\" data-id=\"56c3d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc6b05 elementor-widget elementor-widget-heading\" data-id=\"fbc6b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Positioning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00098c elementor-widget elementor-widget-spacer\" data-id=\"e00098c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6b16cd elementor-widget elementor-widget-heading\" data-id=\"b6b16cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/chakrahive.com\/staging\/consumer-journey-story\/\">Consumer Centricity<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f47a4fd elementor-widget elementor-widget-spacer\" data-id=\"f47a4fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f43d49b elementor-widget elementor-widget-heading\" data-id=\"f43d49b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/chakrahive.com\/staging\/marketing-academy-story\/\">Marketing Academy<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9010784 elementor-widget elementor-widget-spacer\" data-id=\"9010784\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9c55ce elementor-widget elementor-widget-heading\" data-id=\"a9c55ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/chakrahive.com\/staging\/email-hygiene-deliverability\/\">Email Hygiene \/ Deliverability<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4cd1d elementor-widget elementor-widget-spacer\" data-id=\"dc4cd1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-836d126 elementor-widget elementor-widget-heading\" data-id=\"836d126\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/chakrahive.com\/staging\/cdp-implementation\/\">CDP Implementation<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a31278c elementor-widget elementor-widget-spacer\" data-id=\"a31278c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Student Project House of ETH Zurich The power of single-minded positioning When you\u2019re scaling up, it\u2019s easy to lose clarity [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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