{"id":402,"date":"2026-07-03T21:00:43","date_gmt":"2026-07-03T21:00:43","guid":{"rendered":"https:\/\/chakrahive.com\/staging\/?page_id=402"},"modified":"2026-09-25T13:22:39","modified_gmt":"2026-09-25T13:22:39","slug":"marketing-academy-story","status":"publish","type":"page","link":"https:\/\/chakrahive.com\/staging\/marketing-academy-story\/","title":{"rendered":"Marketing Academy Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"402\" class=\"elementor elementor-402\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85a6286 e-con-full e-flex e-con e-parent\" data-id=\"85a6286\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-fadeaa7 e-con-full e-flex e-con e-child\" data-id=\"fadeaa7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db14656 elementor-widget elementor-widget-image\" data-id=\"db14656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/chakrahive.com\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/chakrahive.com\/staging\/wp-content\/uploads\/2026\/09\/Chakra_Hive_logo__c8a96e-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-594\" alt=\"\" srcset=\"https:\/\/chakrahive.com\/staging\/wp-content\/uploads\/2026\/09\/Chakra_Hive_logo__c8a96e-150x150.png 150w, https:\/\/chakrahive.com\/staging\/wp-content\/uploads\/2026\/09\/Chakra_Hive_logo__c8a96e-300x300.png 300w, https:\/\/chakrahive.com\/staging\/wp-content\/uploads\/2026\/09\/elementor\/thumbs\/Chakra_Hive_logo__c8a96e-rttuvde8j73a93x4yruzr9xr20j5sbiklbw1c6vf8o.png 100w, https:\/\/chakrahive.com\/staging\/wp-content\/uploads\/2026\/09\/Chakra_Hive_logo__c8a96e.png 500w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-deb2dc2 e-con-full e-flex e-con e-child\" data-id=\"deb2dc2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-721865d e-con-full e-flex e-con e-child\" data-id=\"721865d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3b258a elementor-widget elementor-widget-heading\" data-id=\"a3b258a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ebay, eth zurich<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b8dae4 elementor-widget elementor-widget-heading\" data-id=\"0b8dae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Academy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac0daf elementor-widget elementor-widget-text-editor\" data-id=\"fac0daf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"397\" data-end=\"568\">Upskilling organisations is key to unlocking the real value of marketing. Theory and frameworks matter, but the impact only comes when they are applied in day-to-day work.<\/p><p data-start=\"570\" data-end=\"728\">Too often, knowledge stays in slides and training sessions. What makes the difference is when it becomes part of how teams actually execute.<\/p><p data-start=\"570\" data-end=\"728\">At eBay, we built an online version of the Marketing Academy to help make this kind of structured knowledge more accessible and usable across teams, with a focus on application rather than just learning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88953ae elementor-widget elementor-widget-text-editor\" data-id=\"88953ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/chakrahive.com\/staging\/contact\/\">Contact us for a discovery call \u2192<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8759d31 e-con-full e-flex e-con e-child\" data-id=\"8759d31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfef7f2 elementor-widget elementor-widget-text-editor\" data-id=\"cfef7f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Carrer dels Moros 44,\u00a007730 Son Vitamina, Alaior,\u00a0Spain<\/p><p>info@chakrahive.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c0cb28 e-con-full e-flex e-con e-child\" data-id=\"3c0cb28\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d96576f elementor-widget elementor-widget-heading\" data-id=\"d96576f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Stories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56c3d77 elementor-widget elementor-widget-spacer\" data-id=\"56c3d77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbc6b05 elementor-widget elementor-widget-heading\" data-id=\"fbc6b05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/chakrahive.com\/staging\/brand-positioning-story\/\">Brand Positioning<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00098c elementor-widget elementor-widget-spacer\" data-id=\"e00098c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f43d49b elementor-widget elementor-widget-heading\" data-id=\"f43d49b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/chakrahive.com\/staging\/consumer-journey-story\/\">Consumer Centricity<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26eb6dc elementor-widget elementor-widget-spacer\" data-id=\"26eb6dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a97ba86 elementor-widget elementor-widget-heading\" data-id=\"a97ba86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Academy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e1b3bb elementor-widget elementor-widget-spacer\" data-id=\"6e1b3bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff164e6 elementor-widget elementor-widget-heading\" data-id=\"ff164e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/chakrahive.com\/staging\/email-hygiene-deliverability\/\">Email Hygiene \/ Deliverability<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8510f93 elementor-widget elementor-widget-spacer\" data-id=\"8510f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa1ac9 elementor-widget elementor-widget-heading\" data-id=\"6fa1ac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/chakrahive.com\/staging\/cdp-implementation\/\">CDP Implementation<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ebay, eth zurich Marketing Academy Upskilling organisations is key to unlocking the real value of marketing. Theory and frameworks matter, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-402","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/chakrahive.com\/staging\/wp-json\/wp\/v2\/pages\/402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chakrahive.com\/staging\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/chakrahive.com\/staging\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/chakrahive.com\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chakrahive.com\/staging\/wp-json\/wp\/v2\/comments?post=402"}],"version-history":[{"count":28,"href":"https:\/\/chakrahive.com\/staging\/wp-json\/wp\/v2\/pages\/402\/revisions"}],"predecessor-version":[{"id":798,"href":"https:\/\/chakrahive.com\/staging\/wp-json\/wp\/v2\/pages\/402\/revisions\/798"}],"wp:attachment":[{"href":"https:\/\/chakrahive.com\/staging\/wp-json\/wp\/v2\/media?parent=402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}